Webinar Landing Page Redesign
Ludzie i Medycyna needed a refreshed visual identity for their annual conference landing page. The existing design relied heavily on saturated yellow and inconsistent typography, which felt visually noisy and didn't reflect the calm, trustworthy tone expected by patients and healthcare professionals. The goal was to modernise the look while keeping the structure intact.
Process
Audit & content mapping
Reviewed the existing page section by section, identifying content priority, redundancy, and missing hierarchy signals
Colour system rework
Replaced the heavy yellow-dominant palette with a softer, more neutral base using accent colour intentionally to guide attention rather than fill space
Component consistency
Standardised speaker photo treatment and partner logo display for a more cohesive, professional finish throughout
The results
The redesigned page feels noticeably calmer and more professional, with a visual language better suited to a medical and patient-focused audience. Consistent typography and a restrained colour palette make the content easier to scan and the event easier to trust. The refresh gave the existing structure a stronger presence without changing sections layout.
