About Me

I'm a product designer with a background in fashion and marketing - work that taught me how design decisions translate into business outcomes, from concept to production to launch.

I worked in digital marketing, where every decision had to be backed by campaign data - you learn fast that "I think this will work" isn't an argument anyone takes seriously without numbers behind it.

After that I was working as a designer in fashion product development, going from concept sketches all the way through iteration to production, which meant constantly negotiating between what looked right, what was actually feasible to manufacture, and what would sell.

The move into digital wasn't really a leap from zero - my previous experiences gave me a wider product lens: I don't just think about whether a screen looks right or a flow makes sense, I think about budget, production timelines, and whether the thing is actually moving toward a business goal. That's what's been most useful carrying into digital products - it pushes me past pure design thinking into something closer to understanding and managing the product as a whole.