The result
The redesigned page feels noticeably calmer and more professional, with a visual language better suited to a medical and patient-focused audience. Consistent typography and a restrained colour palette make the content easier to scan and the event easier to trust. The refresh gave the existing structure a stronger presence without changing sections layout.
Portfolio
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Webinar Landing Page Redesign
Portfolio
/
Webinar Landing Page Redesign
Design context
Ludzie i Medycyna needed a refreshed visual identity for their annual conference landing page. The existing design relied heavily on saturated yellow and inconsistent typography, which felt visually noisy and didn't reflect the calm, trustworthy tone expected by patients and healthcare professionals. The goal was to modernise the look while keeping the structure intact.
Design context
Ludzie i medycyna Foundation
Webinar Landing Page Redesign
Component consistency
Standardised speaker photo treatment and partner logo display for a more cohesive, professional finish throughout
Colour system rework
Replaced the heavy yellow-dominant palette with a softer, more neutral base — using accent colour intentionally to guide attention rather than fill space
Audit & content mapping
Reviewed the existing page section by section, identifying content priority, redundancy, and missing hierarchy signals
The process
Main challenges
Dominant yellow used across nearly every section created visual fatigue and made it hard to distinguish between content areas
Speaker and partner sections lacked visual consistency — mixed photo treatments and uneven sizing felt unpolished
Decorative elements competed with functional content, diluting the credibility of the event
No clear typographic scale, making it difficult to scan the page and identify key information quickly
